



This is a branding and visualization project for ISI UTO Perfume from byJango. byJango is a hypothetical perfume brand to be launched in Australia in early 2021. There are six scents in the collection and ISI UTO is the sixth one in the lineup. The collection tells the journey of a global traveller and each scent represents a moment in time during his adventure. My design is inspired by the feel of a summer picinic near a vintage English cottage. Sustainability is also the focal point of this design with the recycled and reusable box.