She's A Crowd Campaign

This is a project for the Australian organization, She's A Crowd. With the aim to raise social awareness on sexual violence issues in public transportation spaces, an experience-sharing interactive application and billboard campaign are pitched. Billboards with QR code will be stationed in train stations and bus stops. Upon scanning the code, users can access the application and report positive or negative incidents in the spaces. The application creates a safe space for gender diverse individuals to share their story and offer support to other users. Tips and alerts are also accessible for users.